Google search engine classifies By Zain Ali

We all know that the Google search engine classifies our Web pages through a score based on different metrics, to position ourselves better or worse in the search results with certain keywords.

But ... what do these metrics really value? If we knew its operation we could perfect our pages much more. Also, Google updates (Updates) may not change anything or ... change absolutely everything.

How does the Google algorithm work?

Perhaps it is the best kept secret in the world, and that is that Google is very suspicious about giving information to the Websmasters it refers to (speaking of the algorithm, in other fields they are widely generous).

According to the founder of Google, Larry Page, the goal of a good search engine is to always offer accurate information in the shortest possible time. That is why Google has an open fight against SPAM and the Web that perform blackSEO (bad SEO practices).

Not many years ago Google measured more than two hundred factors on each Web page to rank it, but today it is "rumored" that Google has a neural network that applies AI (artificial intelligence).

So Webmasters not only have no idea how Google really works, but also when we understand how it does, it launches an Update (algorithm update) and we are relocated again.

More in depth: Google robots

As far as Google is known, it has numerous bots (software in continuous operation) that analyze different factors of the Web pages.

Some of them sure sound like you, are:

Panda: Bot focused on classifying Web pages based on their content quality, evaluating whether visitors are satisfied with the search result.

Penguin: This other Bot focuses on analyzing links to Web pages, degrading artificial links and penalizing Web pages that do bad SEO positioning practices.

Hommingbird: This Bot focuses on the user experience when evaluating its satisfaction once the search results are displayed. It does not work alone in this area of ​​user experience.

Mobile-Friendly: Relatively recent bot (it's a joke) that focuses on valuing pages based on whether they are responsive, that is, if they adapt to any medium (pc / tablet / mobile).

Although obviously, there are many more that we do not know and measure different aspects of our Web pages. Surprised? In my opinion, Google will be the first company in the world to create AI, so we can expect everything.

Google 2020 algorithm updates

If you reached 2020 after the move that was the year 2019, then you are doing things right. This year promises to be also very moved and with many, many significant changes, so you will have to be more attentive than ever and update, as far as possible, your page and content.
Remember to follow the advice of good practices of Google and although in an update you get hurt, do not throw in the towel and keep working hard.

Update January 13, 2020

We begin the year with a major update of the core core of the Google algorithm, which they have dubbed as the January 2020 main update. It is still too early to know what they have modified, but many voices are already heard indicating that it is more of an update based on the redesign of the search results than in the content itself, while others already talk about specific niches such as health or xxx.

Anyway, it is something important because in minor updates Google does not announce anything, and this made it public on Twitter, so it will be fat. The changes will be noticed in the next few days, as they will expand progressively among all your servers.

Google algorithm updates 2019

We begin this new year 2019 with some small modifications in the Google algorithm that have not affected in a way means the majority of pages, but that has had a great impact on certain very specific niches. To the point of sinking some websites and literally giving wings to others.

Although Google obviously has not yet confirmed anything, nor possibly does, since unless their changes cause very abrupt changes at a general level, they usually prefer to shut up ... I have received many reports that fit perfectly with the time in MozCast.

Update January 25, 2019

It seems that there were some changes in the patch called "Medic" or "Medicine", which simply corrects some errors detected by the Google team and has affected very specific niches.

It seems that it has also directly influenced the AMP pages, although it is still too early to evaluate the way in which it has done so. However, there is no doubt that at the end of January of this year, we already have the first changes in the core of this great search engine, we will see how the year is over, which promises to be very, but very moving.

Update March 12, 2019

We see great movements in the Serps again due to a new and powerful update of the core of the Google search algorithm. Let's not forget that important changes are usually accompanied by a confirmation from Google, while less significant changes are often not mentioned. On this occasion Google confirmed its update via twitter, where we can find this:

What blogs / websites has it affected? Well, how do we not know what they have "touched" exactly is difficult to determine why some websites are being negatively affected while others are growing a lot in recent days. Affected to all niches, regardless of their authority.

It is rumored that pages are being rewarded that are doing their job well and that for some reason or another they were affected in previous updates in a negative way. There are also those who continue to state that they are simply giving more visibility to small pages that go unnoticed but do their job well, something that I do not share given the experiences I am living with this update on all the pages I manage.

Google insists that whoever is negatively affected after this update can no longer recover, although how we all know, if we do things right and we are accountants, sooner or later we will end up leaving the possible penalty (except the websites that pass three towns of ready ... ..).

What we are still clear about is that Google does not stop working constantly to improve its search results, so it is essential to follow its recommendations and do a good job on our pages so that they are not negatively affected. In my opinion, good quality information remains the AS OF OROS of any web page.

Update June 1, 2019

Did you think that this summer you would rest easy? Well, no! Google officially announces a major update in its core, that is, in the main algorithm that classifies sites for positioning. Google has called it "Basic update of June 2019", although as we all know ... basic has nothing.

While it is true that Google makes several updates of this type a year, also what it is every time it does is brown in the SERPS.

What web parameters does this update have in focus? Well, nobody really knows, since Google usually keeps these things very cautiously. However, it is rumored that it is focused on the mobile usability of the websites. That is, if your website is adapted for mobile (it is responsive) you should not have problems. But ... not everything is that friend, since the loading speed in a mobile terminal is also essential What loading speed do you have? And don't look at third-party pages ... take the test on Google PageSpeed.
If new data comes about this new Google update, I will comment here.

Update August 17 and 29, 2019

During the month of August we had two quite important updates that have gone unnoticed by many. But without a doubt, they will be making a big difference in the SERPS.

Google has strengthened Google EAT by causing many sites to have lost positions because they are not, according to the bot and reviews of Google people, trusted content. This mainly affects health / veterinary related content, although all niches are included.

In addition, penalties to websites that have artificial links have been intensified. Something very positive to avoid competing with pages that perform bad SEO practices. companies that have sold subdomains / folders are also being penalized (and much), to help other companies position themselves better.

Simply put, if you do good SEO practices on your website, you don't have to worry. But those who are positioned through the use of bad practices…. It is another story.
Update September 5, 2019
There is not much information yet about what is happening this September, but it is evident that there was an important change as many pages have begun to lose / gain significant traffic sharply.

Update September 24, 2019

Google has just announced on its twitter account the implementation of a new update for its global algorithm. And we all know that when Google announces it, it is because it will be an important update that will lead to sudden movements in the SERPS.

What does this mean? That over the next few days great movements are approaching in the positioning of virtually all web pages. It is still too early to say what they are valuing positively and negatively in this new update called “September 2019 main update”.

For the most curious, I leave a link from the Google blog where it talks about the updates and the bots that are updated in them:

Google Webmasters Blog

And the post by Google on twitter, where I insist, says that the changes will be made over the next few days (hold on to curves).

Update November 8, 2019

He has been baptized as "The Phantom Update" because no SEO tool has detected it or given any information from Google. However, many niches have experienced losses of up to 50% of their organic traffic.

It seems that it is a new update / modification of the Google code that is affecting and much to small niches, app's and websites related mainly to technology and health.

The beneficiaries? In the beginning it seems that the big domains (with great authority) are the best unemployed after this November update. At the moment there is not much more data, although many, but many complaints to Google via twitter for everything that is happening.